Artifacia

Artifacia was a technology firm operating from Bengaluru, India, specializing in artificial intelligence-powered visual discovery for the e-commerce sector. The company was incorporated on October 13, 2014, by co-founders Navneet Sharma, Vivek Gandhi, and Debashish Pattnaik. The founding team aimed to address the challenge of product discovery, particularly within the fashion and lifestyle retail markets, where visual attributes are a primary driver of consumer choice.

The core of Artifacia's business was a visual discovery platform designed for retailers and brands to integrate into their websites and applications. This technology analyzed product images to understand key visual attributes like color, style, and shape. It then combined this image data with user interests and demographics to provide personalized product recommendations, thereby improving the customer experience and increasing conversion rates. The platform was engineered for rapid integration, allowing small to medium-sized e-commerce companies to go live within a day and larger enterprises within a week. Artifacia's business model targeted fashion and lifestyle businesses looking to enhance how customers find products. While initially focused on fashion, the company had long-term ambitions to apply its core technology to other verticals such as furniture, decor, and travel.

The company's primary offering was its AI-based platform that enabled features like visual search, where customers could use images to find similar products, and personalized recommendation engines. This approach aimed to make online shopping more intuitive and efficient, moving beyond traditional text-based searches. By focusing on a visual-first strategy, Artifacia allowed end-users to discover products based on aesthetic qualities rather than keywords alone. The firm secured two rounds of funding, including an angel round in January 2016, to support its operations and development. Corporate records indicate the company's status as "Strike Off," with its last financial filings and annual general meeting occurring in 2018.

Keywords: visual discovery, e-commerce AI, product recommendation engine, fashion tech, retail technology, personalization platform, visual search, AI-powered retail, customer experience technology, conversion rate optimization, image recognition, lifestyle retail, e-commerce personalization, Indian startup, Bengaluru tech, Navneet Sharma, Vivek Gandhi, Debashish Pattnaik, merchandise discovery, AI marketing