Arti.tv
Augmented Reality | Arti | Israel Mixed Reality | Arti | Israel.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor | €0.0 | round | |
| N/A | $170k Valuation: $20.0m | Seed | |
| Total Funding | 000k | ||
Founded in February 2019 by Yaron Zakai-Or, Avner Vilan, Ido Lempert, and Dror Belkin, Arti.tv is a Tel Aviv-based technology firm that developed a cloud-based augmented reality platform aimed at transforming video content. The company has since ceased operations as of December 2024.
Yaron Zakai-Or, a co-founder who served as CEO, has a background in the martech and AI sectors. Before Arti, he co-founded SalesPredict, an AI-based solution that was acquired by eBay in 2016. Avner Vilan, another co-founder who also served as CEO, brought a passion for storytelling enhanced by technology to the company. The founding team's collective experience in technology and media shaped Arti's mission to make AR accessible to a broader audience.
Arti.tv operated on a SaaS model, providing a software-only platform that allowed video creators to integrate AR graphics into their content without the need for specialized hardware. The primary offering was a cloud-based platform that enabled users to embed 3D objects, real-time data visualizations, social media feeds, and web browsers into live streams and recorded videos. The service was designed for ease of use, requiring only a laptop, a camera, and an internet connection, effectively functioning as a portable AR studio. This approach targeted a wide range of clients, from professional broadcasters and media companies to individual content creators and businesses seeking more engaging presentations and virtual events. Revenue was generated through subscriptions to the platform.
The company secured $4 million in a seed funding round in April 2020, led by Axon Ventures. This capital was intended to fuel the company's go-to-market strategy and platform development. Over its active years, Arti.tv achieved several milestones, including being named Best New Product by the Broadcast Production Awards in 2021 and collaborating with major partners like NVIDIA and Oracle. Their work with CBS and SRX racing even earned a Sports Emmy® award nomination.
Keywords: augmented reality video, cloud AR platform, video content creation, live streaming graphics, 3D video effects, virtual event technology, SaaS, video production tools, AR for broadcasters, content creator tools, Yaron Zakai-Or, Avner Vilan, Axon Ventures, interactive video, video engagement, digital storytelling, AR data visualization, hardware-free AR, video presentation software, AR marketing