Arraiy

Arraiy, Inc. operated as a technology company in Palo Alto, California, focused on developing a machine learning and computer vision platform for the media and entertainment industry. The company was founded on April 1, 2016, by Gary Bradski, Ethan Rublee, Brendan Dowdle, and Michael Tetelman. The founders brought extensive experience in computer vision, robotics, and machine learning. Gary Bradski is a prominent figure in the computer vision field, known for co-founding Industrial Perception (acquired by Google) and creating the widely used open-source computer vision library, OpenCV. Ethan Rublee, a seasoned technologist, also co-founded Industrial Perception and held roles at Google and X: The Moonshot Factory before Arraiy.

The company's core business was to simplify and reduce the costs of visual effects production for film, television, and broadcasting. Arraiy developed an AI-driven production platform that enabled content creators to seamlessly integrate real and virtual elements in real-time. This addressed the costly and time-consuming process of traditional special effects. The business model involved licensing its software solutions to studios and production houses. For instance, they partnered with The Future Group to embed their tracking system into the Pixotope virtual production platform.

Arraiy's product suite, known as DeepStudio, included several key tools. DeepTrack offered a markerless, software-based tracking solution that could be used on any camera to enable real-time graphics for live events like sports broadcasts. The company was also developing DeepMatte, for green-screen-like keying without a physical green screen, and DeepDepth for z-depth extraction. A significant milestone was a Series A funding round in March 2018, raising over $10 million, led by Lux Capital and SoftBank Ventures. In July 2019, Arraiy was acquired by Matterport, a company specializing in 3D capture technology for the real estate sector. The acquisition integrated Arraiy's AI and computer vision engineering team into Matterport to enhance its 3D data platform.

Keywords: computer vision, machine learning, visual effects, VFX, real-time graphics, film production, broadcast technology, virtual production, AI platform, special effects automation, markerless tracking, deep learning, media technology, content creation tools, rotoscoping, video production, augmented reality, seamless integration, digital content production, acquired by Matterport, Gary Bradski, Ethan Rublee