Aroundhome

Aroundhome

Partner around the house: Germany's largest broker for products and services around the house.

HQ location
Berlin, Germany
Launch date
Employees
Enterprise value
$140m
Company register number
HRB 114881 B (Charlottenburg (Berlin))
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DateInvestorsAmountRound
-investor investor investor investor

€0.0

round
N/A

€0.0

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N/A

€0.0

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€0.0

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investor investor investor

€0.0

round

$73.0m

Valuation: $140m

1.9x EV/Revenue

-14.0x EV/EBITDA

Acquisition
Total Funding000k

Financials

Estimates*

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Revenues, earnings & profits over time
EUR2015201620172018201920202021
Revenues0000000000000000000000000000
% growth60 %46 %30 %8 %6 %(22 %)(15 %)
EBITDA0000000000000000000000000000
% EBITDA margin-(10 %)(10 %)(10 %)(14 %)--
Profit0000000000000000000000000000
% profit margin3 %(11 %)(11 %)(11 %)(17 %)(7 %)(17 %)
EV0000000000000000000000000000
EV / revenue00.0x00.0x00.0x00.0x00.0x00.0x00.0x
EV / EBITDA00.0x00.0x00.0x00.0x00.0x00.0x00.0x
R&D budget0000000000000000000000000000

Source: Company filings or news article

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Aroundhome, established in 2008 as Käuferportal, operates as a prominent digital platform in Germany for brokering products and services related to homeownership. The company was founded by Robin Behlau and Mario Kohle. Behlau's background includes studies in business administration, while Kohle had prior entrepreneurial experience, having co-founded the online flooring retailer Laminat-Klick. Their journey with Käuferportal began with the aim to bring transparency and efficiency to the market for high-priced, advisory-intensive products for the home. The initial concept was born from the founders' own frustrating experiences when trying to purchase a solar system.

The firm's core business involves connecting individuals with needs for home-related services—such as new windows, kitchens, heating systems, or solar panels—with a network of specialized local providers. For consumers, the service is free; they submit a request and receive curated, comparable offers from up to three suitable regional companies. This model saves homeowners time and effort in finding and vetting qualified professionals. Aroundhome generates revenue by charging its partner companies a fee for these qualified customer leads. The business primarily serves private homeowners and operates within the German home and living market.

Significant milestones mark the company's trajectory. In 2011, General Atlantic, a US-based growth equity firm, became a key investor, acquiring a minority stake. This was followed by ProSiebenSat.1 Media SE acquiring a 42% stake in 2016 through its investment arm, 7Commerce, which later increased its holding. In 2019, the company rebranded from Käuferportal to Aroundhome to better reflect its comprehensive focus on all products and services around the house. That same year, NuCom Group, a joint venture of General Atlantic and ProSiebenSat.1, acquired a majority stake of 94% in the company. By 2021, Aroundhome had mediated over five million customer inquiries since its inception and was reported to generate annual revenues in the three-digit million range, working with a network of approximately 10,000 partner companies.

Keywords: home services, lead generation, service brokerage, property technology, home improvement, solar panels, kitchen renovation, heating systems, window installation, German market

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