Aroba

Aroba Inc. operates as a specialized developer and vendor of network camera management software. The company was established on May 15, 2015, as a spin-off from Lecre Inc., inheriting a business segment that originally entered the surveillance camera market in 2003. This strategic move was designed to concentrate efforts and resources on the expanding network camera market. The company is currently led by President and CEO Tatsuo Yoshida. A significant milestone in Aroba's history occurred in July 2019, when it became a wholly-owned subsidiary of SECOM Co., Ltd., a major security services company in Japan. This acquisition aimed to merge Aroba's technical expertise with SECOM's extensive know-how to enhance service quality and deliver high-value solutions to a diverse client base.

The core of Aroba's business is its proprietary surveillance camera recording system, "ArobaView". This product line has demonstrated considerable market traction, achieving the number one domestic market share in its category for 13 consecutive years, according to research by Techno System Research. Aroba's business model centers on the development and sales of this software, which is offered in several formats to meet varied client needs: as a software package, a pre-installed recorder, and a cloud-based service. The company serves a wide array of clients, from small-scale operations like retail stores to large-scale deployments in public facilities, railways, and factories. Revenue is generated through the sale of software licenses and associated support services, with options for 1, 3, or 5-year guarantees.

The flagship product, ArobaView, is a versatile video management system (VMS) designed to integrate and manage network cameras from various major domestic and international manufacturers. It allows for the unified management of one to several hundred cameras, providing functionalities such as live monitoring, pan-tilt-zoom (PTZ) camera operation, recording, and playback. A key selling point is its adaptability, with customization options available to meet specific end-user requirements. Expanding on its core offering, Aroba also provides "ArobaView CaaS," a cloud recording service, and "ArobaView Koro," a video analytics service that incorporates facial and emotional recognition AI. This analytics service can determine attributes like gender and age from video footage and quantify emotions, finding applications in customer analysis for retail and audience analysis for digital signage.

Keywords: network camera management, video management software, VMS, surveillance software, ArobaView, security systems, video surveillance, cloud recording, video analytics, facial recognition, SECOM subsidiary, IP camera software, security camera system, integrated surveillance, video monitoring, PTZ control, enterprise security, retail analytics, public facility security, video AI solutions