Aro

Aro is a company focused on helping individuals and families reduce phone screen time and foster more intentional real-world connections. It was co-founded by Heath Wilson and Joey O'Donnell. The inspiration for Aro came from their own desires to be more present with their families, leading them to create a solution for managing phone distraction at home.

The core product is a system that combines a physical, design-forward smart box with a companion mobile app. Users place their phones inside the Aro box, which then begins tracking the time they spend away from their devices. This tracked 'intentional time' is a key metric within the Aro ecosystem.

The accompanying app gamifies the experience of being offline. It allows users to set goals, track their progress, view session data, and compete in challenges with family and friends. The system is designed to build healthier digital habits by making the process of putting the phone away rewarding and engaging, rather than a punishment. Aro's business model is based on the direct sale of its hardware and app system to consumers. The target market includes families and individuals seeking to improve their digital wellness and spend more quality time together.

Keywords: digital wellness, screen time management, phone addiction, smart home device, habit formation, family technology, digital detox, intentional living, connected device, gamification