Aretto
Technology and design-led kids footwear brand that stands for unhindered growth of growing kids.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | $550k | Seed | |
| Total Funding | 000k | ||
Aretto, a direct-to-consumer footwear brand based in Pune, India, specializes in designing and manufacturing shoes for children that adapt to their growing feet. The company primarily serves the kids' footwear market through its e-commerce platform, wearetto.com.
The core of Aretto's business model is its proprietary footwear technology that allows the shoes to expand and adjust to a child's foot size, aiming to provide a longer-lasting and more comfortable fit. This approach addresses the common issue of parents needing to frequently purchase new shoes for their growing children. The product line includes various designs and is complemented by features such as memory foam insoles for enhanced comfort.
Aretto operates as an internet-first brand, reaching its customers directly through its online store. This model allows the company to control its branding, customer experience, and pricing. The company was founded in 2019 and has since established a notable presence in the Indian market.
Keywords: children's footwear, direct-to-consumer, e-commerce, kids apparel, shoe manufacturing, adaptive footwear, memory foam, footwear technology, online retail, kids fashion