AreaMetrics
AreaMetrics personalizes the world around you by leveraging sensors and data.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | $225k | Seed | |
| Total Funding | 000k | ||
AreaMetrics operates as a customer intelligence and business analytics platform, providing granular location data to brick-and-mortar businesses. Founded in 2014 by Brandon Bennett, Carey Bennett, and Alan Solidum, the company originated in Honolulu, Hawaii, as part of the Blue Startups accelerator. Initially, it launched as a consumer-facing mobile app that utilized Bluetooth beacons for location-based restaurant recommendations, attracting over 250,000 users.
The company's trajectory shifted upon recognizing the potential of its expansive Bluetooth beacon network. The founders pivoted from a consumer app to a B2B model focused on providing precise geo-location data for marketers, brands, and app developers. This strategic change led to a relocation of its headquarters to Seattle in January 2016 to better access the tech ecosystem. AreaMetrics' core service is a software platform that leverages a network of over 6 million mapped Bluetooth beacons. This network allows clients, primarily in the retail and hospitality sectors, to gather key performance indicators such as customer demographics, retention rates, and shopping patterns. The platform's objective is to equip physical stores with analytical tools comparable to those used by online businesses, enabling them to make data-driven decisions for marketing and operations.
The business generates revenue by offering access to this detailed location intelligence. This allows businesses to re-target customers and conduct A/B testing for marketing campaigns. Over its history, AreaMetrics has secured significant funding to fuel its growth, including an angel round of $500,000 and a subsequent seed round of approximately $2 million. Key investors include Quest Venture Partners, Startup Capital Ventures, Seraph Group, and Hawaii Angels.
Keywords: location intelligence, customer analytics, beacon technology, retail analytics, geo-location data, brick-and-mortar analytics, customer insights, mobile marketing, Bluetooth Low Energy, data-driven marketing, shopper analytics, in-store analytics, consumer behavior, retail data, audience measurement, location-based services, marketing analytics, business intelligence, physical analytics, geo-targeting