Arcube

Arcube operates as a technology and data analytics firm focused on the airline industry, providing a platform to enhance customer loyalty and generate ancillary revenue. Founded in 2021 by University of Manchester graduates Prithveesh Reddy and Harvey Lowe, the company originated from their involvement in the university's Masood Entrepreneurship Centre. Reddy, who serves as CEO, had prior entrepreneurial experience, having started a consulting business at age 16, while Lowe specialized in finance during his studies. The duo met through the university's AccelerateME program and bootstrapped Arcube using funds from a previous business before securing external investment.

The company's core offering is its "Passenger Intelligence Platform," described as a post-flight solution. This platform utilizes artificial intelligence to analyze passenger data—such as travel history, in-flight purchases, and market data—to create personalized ancillary offers for customers after they complete a flight. These offers can include services like priority boarding, lounge access, or extra baggage, which passengers can redeem on future bookings. A key feature allows passengers to convert unused loyalty miles into these tangible ancillaries, providing a reason for infrequent flyers to re-engage with the airline. The business model is primarily transaction-based, with Arcube charging a 4-9% fee on each ancillary redemption, ensuring it generates revenue only when its airline partners do. This white-label solution integrates with an airline's existing data systems and uses AI to dynamically price the ancillary offers.

Arcube has demonstrated significant early traction, notably through a pilot program with Etihad Airways. This trial involved 1,300 passengers and reportedly generated $1.6 million in extra revenue, with a 10.3% increase in the average order value. Building on this success, Arcube secured $1.5 million in a seed funding round in early 2025, co-led by Fuel Ventures and Oxford Capital Partners, with participation from industry figures like the former CEO of Pegasus Airlines. The Manchester-based company has received accolades such as winning the Venture Further Awards in the Technology category and the 'Best Loyalty Startup of the Year' at the Golden Loyalty Awards. With plans to expand its client base globally, Arcube aims to build a comprehensive dataset for travel ancillaries, extending its model to other sectors of the travel industry, including hotels and car rentals.

Keywords: airline ancillary revenue, passenger intelligence, loyalty program, travel technology, post-flight solution, data analytics, AI personalization, dynamic pricing, customer retention, travel ancillaries, airline loyalty, passenger data platform, revenue optimization, aviation tech, Prithveesh Reddy, Harvey Lowe, Etihad Airways pilot, travel loyalty, ancillary services, customer lifetime value, airline tech, flight rewards