Archer Roose

Founded in 2014 by the husband-and-wife team of Marian Leitner-Waldman and David Waldman, Archer Roose was established to challenge the conventional wine industry. The venture combines Leitner-Waldman's background in international relations and storytelling with Waldman's prior experience as a co-founder of the award-winning Pheasant's Tears Winery. Their shared vision was to provide artisan-quality wine in more accessible, sustainable, and convenient packaging, moving beyond the traditional glass bottle.

Archer Roose operates on a unique business model centered on what it calls a "Traveling Vineyard." Instead of owning vineyards, the company forms partnerships with small, sustainability-focused winemakers in renowned regions across the globe, including France, Italy, Argentina, and Chile. This asset-light strategy involves shipping the wine in bulk flexitanks to the United States for packaging, which significantly reduces the company's carbon footprint compared to shipping heavy glass bottles. This approach allows Archer Roose to offer high-quality wines, which would typically retail for a higher price per bottle, at a more affordable price point. The company generates revenue through a multi-channel distribution strategy that includes direct-to-consumer sales via its website, retail presence in over 6,000 stores like Target and Kroger, and on-premise sales in hotels, stadiums, restaurants, and through a notable partnership with JetBlue airlines.

A key milestone in the company's journey was actress and producer Elizabeth Banks joining as a co-owner and Chief Creative Officer in 2021. This partnership was born out of a desire for a deeper collaboration than a typical celebrity endorsement, with Banks playing an active role in the brand's creative direction and marketing, which includes a series of humorous, award-winning commercials. Further validation came in 2022, when Constellation Brands acquired a minority stake through its Focus on Female Founders initiative, providing access to valuable consumer data and insights.

The company's product portfolio is intentionally focused on a curated selection of popular varietals, sold primarily in 250ml cans and also available in boxes and kegs. Offerings include Sauvignon Blanc, Rosé, Bubbly, Pinot Grigio, and Malbec, sourced from their respective native regions. The single-serving can format is designed to appeal to modern consumer lifestyles, reducing waste from unfinished bottles and expanding the occasions for wine consumption to places like beaches, stadiums, and flights. The wines are vegan-friendly and made with minimal intervention, free from added sugars or harmful additives.

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