Arbor Fintech

Arbor Fintech, founded in 2017 and headquartered in Madrid, Spain, operates as a comprehensive financial wellness platform. The company was established by co-founders Nicolás Salguero, who also served as CEO, Samuel Benelbas, and Ignacio Bautista Cuervo. Salguero's background includes experience in FinTech and WealthTech in both the US and Europe, notably directing a real estate fund in Miami where he utilized Proptech solutions to automate acquisitions, and later founding Arbor with a mission to enhance financial well-being.

The core of Arbor's business is a mobile application designed to help users automatically save, invest, and manage debt. The app facilitates financial goal achievement by enabling automated savings rules, such as recurring transfers and rounding up spare change from daily transactions. This positions the company in the personal finance and wealth management market, targeting consumers who seek accessible tools to improve their financial health. The service is delivered through a freemium model; the app is free to download and use for savings, while a small management fee is charged for its investment services, which are offered in partnership with ETFMatic.

Arbor's platform functions as a three-in-one solution, integrating savings, investment, and debt reduction tools. Users can set savings goals, and the app automatically allocates funds towards them. It also provides the option to invest these accumulated savings, with a low entry point, making it accessible for novice investors. The platform allows users to withdraw their savings at any time without charge, with funds being handled by partners operating under the supervision of the Bank of Spain, ensuring a layer of security for its users. By May 2021, the company had attracted over 100,000 customers. In December 2019, Arbor secured €3 million in a seed funding round from investors including FinRebel, The Tifin Group, and APEX Capital Partners to fuel its growth. Tracxn data indicates the company is now deadpooled following a final seed round on March 30, 2021.

Keywords: personal finance app, automated savings, micro-investing, debt management, financial wellness, fintech platform, mobile finance, wealth management, spare change investing, goal-based savings, Nicolas Salguero, financial planning tool, European fintech, investment app, money management, consumer finance, digital wallet, savings automation, Madrid startup