ArabyAds

ArabyAds is a technology company that specializes in e-commerce marketing, primarily serving the Middle East and North Africa (MENA) region. Founded in 2013 and headquartered in Dubai, the company aims to empower advertisers by providing data-driven, transparent, and precise marketing solutions. ArabyAds offers a variety of digital advertising platforms that cover different stages of a brand's customer lifecycle, including customer acquisition, retention, and monetization.

The company operates in the digital advertising market, focusing on Connected TV (CTV) advertising through an exclusive partnership with LG Ad Solutions. This allows ArabyAds to reach over 20 million unique devices in the MENA region. Their business model revolves around offering omnichannel marketing solutions, which means they use multiple channels to reach customers, ensuring a cohesive and integrated customer experience.

ArabyAds makes money by providing these advertising services to brands and businesses looking to enhance their online presence and drive e-commerce growth. They charge clients for access to their advanced marketing platforms and the data-driven insights these platforms provide. By leveraging innovation and delivering measurable results, ArabyAds has positioned itself as a leader in the e-commerce marketing space.

In 2023, ArabyAds was recognized by Entrepreneur Middle East as the best e-commerce marketing platform and was also acknowledged by the Mobile Marketing Association (MMA) MENA. The company continues to innovate and expand its offerings, recently appointing industry expert Imad Sarrouf to lead ThePubverse, their publisher monetization platform.

Keywords: e-commerce marketing, digital advertising, MENA region, customer acquisition, customer retention, monetization, Connected TV, data-driven, omnichannel, Dubai.