Apto

Apto is a cloud-driven software provider that offers a Customer Relationship Management (CRM) and deal management platform specifically for the commercial real estate (CRE) industry. The company was founded in 2012 by Tanner McGraw, a former commercial real estate broker who was frustrated with the lack of specialized technology available in the sector.

The platform provides web-based tools for managing contacts, properties, listings, and the entire deal lifecycle, from prospecting to closing. Key features include contact and lead management, pipeline and transaction management, property listing tools, and back-office operations support. Built on the Salesforce platform, Apto's software is designed to centralize data and streamline workflows for brokers, whether they are owner representatives, tenant representatives, or investment sales professionals. The system integrates with tools like Outlook and Google Apps and offers mobile access, allowing brokers to manage their business from any device.

Apto operates on a subscription-based business model, with pricing per user, per month. The company offers different tiers, including a primary "CRM + Deal Management" package and a "Back Office" add-on for functions like commission tracking and invoicing. Over its history, Apto has raised a total of $32.3 million in funding across nine rounds, with investors including Adams Street Partners and Mercury Fund.

Keywords: commercial real estate CRM, CRE software, broker deal management, property management software, real estate lead management, pipeline management, real estate back-office, contact management, listing management, transaction management, Salesforce for real estate, CRE technology, PropTech, broker tools, investment sales, tenant representation, real estate analytics, mobile real estate CRM, cloud-based real estate software, Apto