Apsis

Apsis, founded in 2001 by Anders Frankel, is a provider of data-driven digital marketing solutions headquartered in Malmö, Sweden. The company's journey began with a vision to deliver well-designed marketing tools, a path that saw significant acceleration in 2010 with an investment from Norvestor. A key milestone occurred in 2016 with the acquisition of Innometrics, a Swedish startup whose Customer Data Platform (CDP) technology became a cornerstone for Apsis's future developments. This led to the 2018 launch of its flagship product, Apsis One. The company's growth continued, and in August 2021, Apsis was acquired by the European CRM provider Efficy, expanding Efficy's presence in the Nordics and enhancing its product portfolio.

The business operates on a SaaS model, providing a comprehensive marketing platform for companies primarily in the B2B and B2C sectors. Apsis targets modern marketers, offering solutions that bridge the gap between sales and marketing departments and are designed to be compliant with European regulations like GDPR. Revenue is generated through subscriptions to its platform, with pricing tiers based on the number of customer profiles managed.

The core of the company's offering is Apsis One, an all-in-one marketing platform designed for ease of use. It consolidates a customer data platform with native tools for email marketing, SMS, marketing automation, website personalization, and e-commerce functionalities. The platform enables businesses to collect and unify customer data from various channels into detailed profiles, which can then be used for advanced segmentation to deliver hyper-personalized marketing campaigns. Key features include a drag-and-drop campaign builder, an AI assistant for content creation, A/B testing capabilities, detailed analytics dashboards, and robust integration with CRM systems like SuperOffice. By automating customer journeys and providing actionable insights, Apsis One allows marketing teams to focus on strategy and creativity rather than manual, repetitive tasks.

Keywords: marketing automation, email marketing, customer data platform, CDP, SaaS, digital marketing, lead generation, personalization, CRM integration, Nordic, data-driven marketing, customer experience management, B2B marketing, B2C marketing, GDPR compliance, campaign management, customer segmentation, e-commerce marketing, Apsis One, Efficy