April Labs
Companies exposure and interactions with your brand though social media.
April Labs, established in 2019, is a New York-based company operating at the intersection of real estate and the creator economy. The firm was co-founded by Mauro Canuto and Benjamin Wallsten, who serves as the CEO.
The company is developing a platform that fundamentally changes how residential properties are marketed, shifting from traditional listings to engaging, video-based social media content. The business model centers on connecting content creators and influencers with property owners and managers (“April Partners”) who have vacant apartments to promote. These creators produce immersive, authentic video tours and content about the properties, which are then shared across social media platforms. This approach aims to generate high-quality leads for property owners while providing prospective renters a more dynamic and trustworthy apartment discovery experience. Revenue is driven as more property partners add their units to the platform, creating more marketing opportunities for creators in a self-reinforcing cycle.
The service is designed for real estate professionals, property managers, and landlords seeking to enhance their online presence and accelerate the leasing process. By leveraging a network of creators, April Labs enables its clients to reach a wider audience and market their listings more effectively. The platform provides social media tools and influencer marketing strategies to boost listing visibility. The company launched in New York City in 2021 and has since expanded its partner network, which now includes over 25,000 apartment units. April Labs secured investment from venture capital firm Antler, alongside other investors with expertise in real estate and technology.
Keywords: real estate marketing, creator economy, property technology, social media marketing, apartment rentals, video-powered discovery, lead generation, influencer marketing, residential properties, landlord tools, apartment hunting, real estate technology, social commerce, renter engagement, digital leasing, NYC real estate, proptech, creator platform, apartment marketing, video listings