Apptus Technologies
Apptus helps online retailers develop, manage and optimise their merchandising strategies.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | SEK400m Valuation: SEK400m 5.4x EV/Revenue | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2016 | 2017 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | (17 %) | - | (6 %) | 28 % | 19 % | 13 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | 10 % | (7 %) | (1 %) | (2 %) | 1 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Apptus Technologies, founded in 2000 by Michael Mokhberi, operates as a specialized provider of online merchandising software. Mokhberi, who holds a master's degree in computer science from Lund University, has a three-decade background in eCommerce, which has shaped the company's trajectory. His work has earned him recognition as IT Innovator of the Year in 2004 and Lund City's Entrepreneur of the Year in 2013.
The company's core offering, eSales, is a software solution designed for retailers and eCommerce businesses to enhance product discovery through automated personalization. It employs predictive modeling based on user intent to customize the shopping experience, displaying relevant products based on individual search histories and clicks. The system utilizes artificial intelligence and machine learning to identify behavioral patterns and trends, automating product exposure and optimizing search and navigation functions on client websites. This technology aims to mimic the helpfulness of an in-store salesperson by making the online experience more relevant.
Apptus serves the eCommerce market, targeting retailers looking to improve sales performance and operational efficiency. Its business model is centered on providing its eSales solution as a standalone product or as part of a larger suite of tools. The software helps businesses to drive customer acquisition and loyalty by contextualizing customer intent in real-time to present relevant product exposures. In December 2021, Apptus was acquired by Voyado, a customer experience platform, for an undisclosed amount, though some media sources valued the deal around $44 million. Following the acquisition, Apptus continues to operate both independently and as an integrated part of Voyado's portfolio, offering tools for hyper-relevant customer experiences across all channels.
Keywords: online merchandising, product discovery, personalization software, eCommerce optimization, AI-powered search, behavioral analytics, customer experience platform, retail technology, conversion optimization, predictive modeling