Appsee
Provides an SaaS based visual in-app analytics platform that enables to measure, understand, and improve the user experience in mobile applications.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Appsee, registered as Shift 6 Ltd., was a business-to-business enterprise software company operating in the mobile analytics market. It was founded in Tel Aviv, Israel, in 2012 by Zahi Boussiba (CEO) and Yoni Douek (CTO). Boussiba brought a background in Computer Science and Business Administration, along with experience as a Research and Development Manager in the Israel Defense Force. Douek held degrees in Neuroscience and Molecular Computing.
The company provided a qualitative Software-as-a-Service (SaaS) platform designed to help mobile app developers, designers, and product managers understand user behavior and improve the in-app experience. Its client base spanned various sectors, including gaming, travel, finance, and e-commerce, and was structured to serve small and medium-sized businesses as well as enterprise clients. The business model was based on subscriptions to its analytics platform.
Appsee's core offering was a visual in-app analytics platform that combined qualitative and quantitative data. Key features included User Session Recordings, which allowed developers to watch video playbacks of user interactions to identify usability issues. Another significant feature was Touch Heatmaps, which aggregated user gestures like taps and swipes into a visual map, highlighting the most and least interacted-with areas of an app. The platform also provided real-time analytics, conversion funnel analysis, crash reporting with video recordings of the sequence leading to the crash, and user flow visualizations. These tools were designed to run silently in the background without disrupting app performance.
A major milestone for the company was its acquisition by ServiceNow in May 2019. The deal involved ServiceNow acquiring Appsee's intellectual property and integrating its co-founders and research and development team to enhance the mobile capabilities of the Now Platform. Following the acquisition, Appsee's platform was phased out, and the company ceased its independent operations.
Keywords: mobile analytics, app analytics, user experience, UX, user behavior analytics, session recording, touch heatmaps, conversion funnel analysis, in-app analytics, crash reporting, SaaS, user retention, qualitative analytics, product analytics, user interaction tracking, mobile optimization, app performance, Zahi Boussiba, Yoni Douek, ServiceNow acquisition