Airnow (AppScatter)

Airnow PLC, formerly known as AppScatter Group PLC, operates as a business-to-business software-as-a-service (SaaS) provider in the mobile application sphere. The company was founded by Philip Marcella in 2013 and is headquartered in London, United Kingdom. Mr. Marcella, who serves as the CEO, brings to the company over two decades of experience in the digital and mobile sectors, having previously founded and managed several technology companies. His background in mobile content and app development directly informs Airnow's strategic direction.

The core of Airnow's offering is a comprehensive platform designed for app developers and publishers to manage the entire lifecycle of their applications. This platform facilitates the distribution of apps to multiple app stores globally from a single point of entry, streamlining a typically complex and time-consuming process. Beyond distribution, the service provides developers with critical tools for analysis, security, and monetization. Clients can track app performance, manage intellectual property rights, and explore various revenue-generating models through the platform.

Airnow's business model is subscription-based, generating recurring revenue by providing access to its app management platform. The company targets a wide range of clients, from individual developers to large publishing houses, operating within the highly competitive global app economy. The platform's value proposition lies in its ability to simplify app management, broaden market reach for its clients, and offer actionable data insights. Following its acquisition of Airnow Data in 2019, the company rebranded from AppScatter to Airnow PLC in 2020, signaling a strategic focus on data-driven solutions for the app market.

Keywords: app management, SaaS, mobile apps, app distribution, app analytics, monetization, B2B, app developers, app publishing, data platform