AppProva

AppProva

Through free social applications, we generate individual analyzes that help students reach their goals,.

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AppProva is an educational technology firm specializing in test preparation through a data-driven, gamified platform. Founded in 2012 by Matheus Goyas and Andre Fonseca in Belo Horizonte, Brazil, the company emerged from Goyas's earlier venture, a private tutoring service. Witnessing the disparities in educational resources, particularly for public school students, Goyas was motivated to create a free and accessible tool to help democratize preparation for Brazil's key national exams.

The company's core offering is a mobile and web application that provides students with simulated exams for the ENEM (National High School Exam), OAB (Brazilian Bar Exam), and ENADE (National Student Performance Exam). The platform utilizes a vast question bank, with over 30,000 items, allowing students to test their knowledge, receive real-time feedback, and identify areas needing improvement. For students, the service operates on a freemium model, providing free access to practice tests and simulated exams.

The business generates revenue by serving educational institutions. AppProva provides a B2B SaaS solution for private schools, offering detailed analytics on student and cohort performance. This data enables institutions to pinpoint systemic weaknesses in their curriculum and teaching methods, thereby optimizing educational outcomes. The platform's analytics also allow schools to benchmark their students' performance against national averages. In March 2017, AppProva was acquired by SOMOS Educação, Brazil's largest basic education company, for an undisclosed amount, a move that followed a commercial partnership and was seen as a strategic complement to SOMOS's existing services.

Keywords: EdTech, test preparation, ENEM, OAB, adaptive learning, educational analytics, gamified learning, student assessment, B2B SaaS, freemium model, online learning platform, mobile learning, exam simulation, SOMOS Educação, Matheus Goyas, Andre Fonseca, Brazil education, higher education access, standardized tests, academic performance tracking

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