Appoxee

Founded in 2010 by Itay Levy and Elad Kushnir, Appoxee emerged from the burgeoning Israeli startup scene as a software developer for mobile applications. The company operated on a Software-as-a-Service (SaaS) model, providing a cloud-based mobile app engagement platform designed to help developers and marketers increase user retention.

Appoxee's core offering was a push notification management tool that allowed clients to send targeted and personalized messages to their app users. The platform's features were designed to combat the challenge of keeping users engaged, addressing the common issue of app abandonment. Its services included push notifications, in-app messaging, audience profiling, location-based targeting, and campaign analytics, providing a comprehensive suite for mobile marketing campaigns. This allowed businesses to manage customer communications across various digital touchpoints, including email, landing pages, SMS, social media, and mobile push notifications, all from a single solution.

The company's trajectory was marked by successful fundraising, securing $2.4 million over two seed rounds with backing from investors such as Ibex Investors, Cyhawk Ventures, and Horizon Capital. This culminated in its acquisition by Teradata, a major player in data analytics and marketing applications, on December 17, 2014. The deal, valued between $20-25 million, led to the integration of Appoxee's technology into the Teradata Integrated Marketing Cloud. This strategic acquisition aimed to enhance Teradata's omnichannel marketing and real-time customer interaction capabilities, establishing an R&D center for Teradata in Israel.

Keywords: Appoxee, Teradata, mobile marketing, push notifications, app engagement, SaaS, user retention, campaign management, mobile CRM, in-app messaging, audience segmentation, marketing automation, digital marketing, omnichannel marketing, customer engagement, mobile analytics, Tel Aviv startup, Itay Levy, Elad Kushnir, Teradata Integrated Marketing Cloud