Apposter

Apposter Inc. is a South Korean digital lifestyle design company that operates the MR TIME (now also known as TIMEFLIK) platform, which allows users to design, create, and share custom watch faces for smartwatches. The company was founded by Sung Hyun Kyung, a serial entrepreneur with a background in mechanical engineering and product design.

The core of Apposter's business is the MR TIME application, a tool that enables smartwatch users to personalize their devices. The platform offers a user-friendly watch face builder, allowing individuals to create unique designs by selecting from various components like hands, subdials, and backgrounds, or by using their own photos. It supports a wide range of smartwatches, including Android Wear (Wear OS), Samsung Galaxy Watch (Tizen), and Apple Watch. Users can create both analog and digital watch faces, including animated GIF designs.

The business model appears to be freemium. The app is free to download and use, offering hundreds of thousands of free watch faces created by a global community of users. Revenue is generated through subscriptions, such as the Unlimited and VIP service tiers, which provide access to hundreds of exclusive premium designs, an ad-free experience, and collaborations with brands like Ducati. The app also serves as a marketplace for watch bands and other accessories.

Keywords: smartwatch customization, watch face design, digital lifestyle, wearable technology, mobile application, user-generated content, freemium model, subscription service, watch accessories, Android Wear, Wear OS, Samsung Galaxy Watch, Apple Watch, personalized design, GIF watch faces