AppMyDay

Founded in March 2012 by Guy Eldar, Omer Shoham, and Ran Entobe, AppMyDay operated as a platform for event and photo-sharing. Based in Tel Aviv, Israel, with an office in New York, the company provided a tool for event hosts to create a private, branded social network for their functions. This allowed guests to share photos and interact within a dedicated mobile space, centralizing the event's social buzz away from public networks. The platform's core function was to turn every guest into a photographer, creating a real-time, collective photo album that was accessible to all attendees. For event organizers, this offered a way to monitor the in-event experience and engagement through an online dashboard. Features included the ability to send live updates and announcements to guests.

The company's journey included securing $900,000 in a Seed funding round in October 2014, with investors including Star Farm Ventures, Firstime VC, and Techloft. AppMyDay's co-founder, Guy Eldar, served as the CEO and described himself as a coder and builder passionate about solving problems by creating new products. By 2016, the platform had been used for thousands of events, with over 300,000 users uploading more than a million photos. A significant milestone occurred in March 2016 when AppMyDay was acquired by HoneyBook, an event management platform, for an undisclosed amount reported to be in the millions. This acquisition marked the conclusion of AppMyDay's operations as an independent entity, with the company being classified as acqui-hired.

AppMyDay's business model targeted event planners and organizers, providing them with a tool to enhance guest engagement and manage event-related content. It also offered promotional tools, allowing sponsors to send real-time offers to attendees during an event. Sometime after its launch, the company also introduced an SDK to allow other event apps to integrate its social content features. The service aimed to solve the problem of event photos being scattered across various social media platforms by creating an exclusive space for guests to share moments and interact online.

Keywords: private photo sharing, event social network, guest engagement, live event updates, event management software, photo sharing platform, event technology, mobile event app, social photo album, event branding, Tel Aviv startup, HoneyBook acquisition, guest interaction, event content management, digital event tools, corporate events, team building events, social media integration, real-time photo feed