AppMesh
Mobile-only app built for the needs of individual sales reps and other customer-facing professionals.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor | €0.0 | round | |
$3.0m | Series A | ||
| Total Funding | 000k | ||
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AppMesh, Inc. operated as a mobile-first software company targeting the customer relationship management (CRM) space, founded by Salesforce.com veterans Leo Tenenblat and Thomas Tobin. The company commenced its journey with a $900K seed funding round in June 2012, followed by a larger $3M Series A investment in September 2013. Tenenblat and Tobin leveraged their background to address what they saw as a gap in the CRM market: the individual needs of sales representatives who were increasingly working from mobile devices.
The firm's flagship product was SalesMesh, a personal CRM application designed specifically for sales professionals. The core premise of SalesMesh was to function as a salesperson's individual system, which could then selectively synchronize with a company's corporate CRM, like Salesforce.com. This approach acknowledged that salespeople often maintain their own sets of data and notes separate from the official corporate records. SalesMesh aimed to streamline this dual-system reality into a single, mobile-centric application, reducing manual data entry and improving the accuracy of data shared with the corporate CRM.
SalesMesh's platform automatically collected business data from a salesperson's phone and tablet interactions, such as call and email tracking. A key feature was the bidirectional sync with Salesforce.com, which allowed users to import contacts and then decide what and when to share back to the corporate system. This gave the individual sales representative control over their personal data while still contributing to the broader team's information pool. The application's business model included a free version for teams of up to five people with limited record syncing, suggesting a freemium or subscription-based model for larger teams or advanced features. Despite launching a significant update with SalesMesh 2.0 in 2014, the company ultimately ceased operations around May 2016.
Keywords: mobile CRM, personal CRM, sales productivity, Salesforce sync, AppMesh, SalesMesh, Leo Tenenblat, Thomas Tobin, sales automation, mobile sales tool, CRM data sync, lead management app, sales representative tool, mobile-first CRM, sales data management, call tracking app, email tracking CRM, salesforce.com integration, freemium CRM, out of business