
Applied
Applied is the essential platform for debiased hiring. Hire with purpose, supported by science.
Date | Investors | Amount | Round |
---|---|---|---|
- | investor investor investor investor | €0.0 | round |
investor | €0.0 | round | |
investor investor investor investor investor | €0.0 | round | |
N/A | £2.8m | Seed | |
Total Funding | 000k |
EUR | 2019 | 2020 | 2021 | 2022 | 2023 |
---|---|---|---|---|---|
Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
% growth | - | (7 %) | 22 % | 37 % | 33 % |
EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
EV | 0000 | 0000 | 0000 | 0000 | 0000 |
EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates, Company filings or news article
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Based in London, Applied offers a recruitment platform engineered to mitigate unconscious bias in hiring. The company was founded in 2015 by Kate Glazebrook, Richard Marr, and Theo Fellgett. It originated as a side project while the founders were employed at The Behavioural Insights Team, a UK Government-affiliated organization that uses behavioral science to inform policy. Applied was the first and only business to spin out of this entity.
Co-founder Kate Glazebrook's background is rooted in policy and behavioral science. She previously worked for the Behavioural Insights Team, UNESCO, the United Nations, and the Australian Treasury, with a consistent focus on social mobility. Glazebrook holds a Master in Public Policy from Harvard Kennedy School of Government and a Bachelor's degree from the University of Sydney. This experience directly informed the company's mission to address hiring inequities. The founding team sought to bridge the gap between scientific evidence on fair hiring and actual organizational practices. Khyati Sundaram currently serves as the CEO.
The company's business model is subscription-based SaaS, with pricing scaled to the client's hiring volume. Applied targets a broad range of businesses, from small startups to large enterprises, as well as non-profit organizations. Its client roster includes notable names like Penguin Random House, ASOS, and HarperCollins.
The core of Applied's service is a software platform that facilitates a 'de-biased' recruitment process from start to finish. It anonymizes applications by removing identifying information like names, addresses, and educational institutions, which can trigger unconscious bias. Instead of relying on traditional CVs, the platform utilizes skill-based assessments composed of work-sample questions. These questions are designed to simulate tasks from the actual job, providing a more predictive measure of a candidate's future performance. To ensure objectivity, responses are reviewed and scored by multiple team members against a pre-defined matrix, and the platform randomizes the order of applications to prevent ordering effects. The system automates the collation of scores for data-driven decision-making. Additional features include a tool to analyze job descriptions for non-inclusive language, integrations with existing Applicant Tracking Systems (ATS), automated candidate communications, interview scheduling, and detailed DEI analytics to track diversity metrics throughout the hiring funnel.
Keywords: debiased hiring, skills-based assessment, anonymous recruitment, behavioral science, applicant tracking system, diversity and inclusion, recruitment software, talent acquisition platform, objective hiring, work sample questions, predictive hiring, unconscious bias mitigation, hiring analytics, inclusive job descriptions, candidate management, SaaS, HR tech, ethical hiring, fair recruitment, recruitment automation