Appforma
marketing and social-media platform for small and medium-sized businesses.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Appforma operates as an automated, self-service marketing platform specifically designed for small and medium-sized businesses (SMBs). Founded in 2011, the company positions itself as a virtual marketing agency, aiming to provide agency-level marketing campaigns and content at a price point accessible to smaller enterprises. The core of Appforma's business is a 'Do-It-For-You' model that combines technology with content.
The platform's primary service involves generating a pre-planned 12-month marketing program with approximately 50 ready-to-launch campaigns tailored to the business's specific industry vertical. These campaigns are executed across multiple digital channels, including email marketing, social media posts on platforms like Facebook and Twitter, and automated advertising. All traffic from these activities is directed to an automatically generated landing page featuring deals, rewards, or discounts to capture and convert new customers. The business model is centered on providing this comprehensive, all-in-one suite of marketing tools through a subscription-based service, simplifying what is often a complex and resource-intensive function for SMBs.
The company's history includes several funding rounds, starting with a seed round of $875K in March 2013, followed by another $630K in February 2014, contributing to a total of $2 million raised from investors such as Arcadini and OurCrowd. A significant milestone was its recognition at Facebook’s Preferred Marketing Developers Innovation Competition. In January 2016, Appforma was acquired by GIX Martech Innovation.
Keywords: SMB marketing automation, small business marketing platform, virtual marketing agency, Do-It-For-You marketing, automated advertising for SMBs, email marketing automation, social media campaigns, customer loyalty programs, lead generation for small business, digital marketing tools, Appforma, GIX Martech Innovation, automated content marketing, vertical-specific marketing, self-service marketing, landing page generation, Facebook marketing developer, customer retention activities, online promotions, social contests