AppBuddy
AppBuddy helps users integrate any data from any cloud to manage the entire customer lifecycle in one actionable view.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Founded in 2009 by Marc Aubin and Leah Podkaminer, AppBuddy developed solutions to enhance user productivity within the Salesforce ecosystem. The founders, with a background as consultants, identified a recurring challenge for businesses: the difficulty for users to work with related data and perform mass data management within standard enterprise systems. This observation led to the creation of their flagship product, GridBuddy, designed to address poor user experience, which often resulted in low user adoption and poor data quality.
AppBuddy's core business centered on providing add-on applications for Salesforce that aimed to increase user productivity. Its product, GridBuddy, functions as a user interface layer on top of Salesforce, presenting data in an editable, spreadsheet-style grid. This allows users to see, filter, act on, and manage data from multiple objects in a single, unified view, streamlining processes like opportunity management, account planning, and lead management. The company catered to enterprise clients, with notable customers including Adobe, NetApp, and Motorola Mobility.
In June 2019, AppBuddy was acquired by Validity, a company specializing in customer data quality. The acquisition was a strategic move for Validity to integrate AppBuddy's user experience solutions into its suite of data quality tools. Following the acquisition, the GridBuddy product line expanded to include GridBuddy Cloud, later renamed GridBuddy Connect, which enables users to integrate data from multiple Salesforce instances and other systems like Microsoft Dynamics 365 and SAP into one consolidated view. This evolution addressed the need for a unified data perspective in organizations with disparate data sources. The company had secured $8.5 million in total funding over two rounds, including a Series A round in 2018 led by Runa Capital and Blossom Street Ventures. Keywords: data productivity, Salesforce add-on, CRM productivity, GridBuddy, data integration, Salesforce user interface, enterprise software, data management, Validity, Marc Aubin, Leah Podkaminer, cloud data integration, multi-org Salesforce, account planning tool, sales productivity software, opportunity management, editable data grids, data quality, CRM user experience, customer data platform