AppBi
AppBi focuses on App Store Marketing, committed to building Apple Search Ads Intelligence Platform via data analysis and machine learning.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$7.5m | Series A | ||
| Total Funding | 000k | ||
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Founded in 2016 by Carmen Lu, AppBi was a data analytics firm headquartered in Beijing, China.
The company operated in the mobile marketing intelligence sector, providing a platform specifically designed for data analysis and bidding related to the Apple App Store. The core business involved offering marketing teams tools to analyze app data from a vast pool of applications, aiming to deliver actionable insights.
AppBi's platform was built to facilitate keyword-based data searches and smart search functionalities. A key feature was enabling marketing teams to create and deploy customized advertisements, with the objective of enhancing organizational profitability. The service was centered around building an intelligence platform for Apple Search Ads, leveraging machine learning and data analysis to inform marketing strategies. The firm's status is currently listed as deadpooled, and records show it did not raise any external funding rounds during its operation.
Keywords: Apple Search Ads, ASO, app store optimization, mobile marketing, data intelligence, app analytics, user acquisition, keyword analysis, ad bidding platform, mobile advertising, app data analysis, marketing intelligence, China tech, Beijing startup, Carmen Lu, ad performance, app marketing