Appaguitos

Initially a travel agency named See México, the company pivoted during the pandemic to focus on its distinctive prepayment model, rebranding as Appaguitos and later as Axify. The founder, Rodolfo Valdés, identified a gap in the market for a 'Save Now, Buy Later' system, contrasting with the more common 'Buy Now, Pay Later' models. Appaguitos developed a software for accounts payable and receivable, automating and scaling the traditional layaway model. This system is designed for businesses in Mexico, providing a user-friendly interface, instant payment transfers, and low commission rates to help them manage payments and cash flow. The company's business model is built around this B2B SaaS platform. Before founding the company, Valdés worked in the corporate sector, earned an MBA from IMD Business School in Switzerland, and took fintech courses at Harvard. The company participated in the 500 Startups LATAM accelerator program. It secured a seed round of $1.31 million in October 2023.

Keywords: Save Now Buy Later, SNBL, accounts payable, accounts receivable, payment management, cash flow, B2B SaaS, layaway automation, prepayment platform, Mexican businesses, FinTech, e-commerce payments, installment payments, financial software, business payment solutions, See México, Rodolfo Valdés, 500 Startups LATAM, Axify