Apollidon
Web-based services company collaborating with academic institutions to provide distance scientific education services.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
$3.0m | Series A | ||
| Total Funding | 000k | ||
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Apollidon, Inc. operates as an online program management (OPM) firm, providing specialized marketing and outreach services for higher education institutions. Founded in 2007, the company partners with universities to launch, manage, and grow their online, hybrid, and interdisciplinary programs. The firm's history includes a significant milestone in 2008 when it was selected to manage online distance learning for the University of Florida, and in 2010, it was chosen as the sole marketing provider for the American Distance Education Consortium (ADEC). The company is led by CEO John Everett, who has over 25 years of experience in managing complex international projects.
Apollidon serves prestigious universities by helping them connect with qualified learners globally. The company's business model is structured around partnership and shared success, primarily operating on a full-service, tuition revenue-share model where it covers the upfront financial risk for marketing and support services. This means Apollidon's revenue is directly tied to the enrollment success of its partner programs. Additionally, the firm offers its services on an à la carte, fee-for-service basis, allowing institutions to select specific support functions like market research or consulting to complement their existing capabilities.
The company provides an end-to-end suite of services designed to manage the entire student lifecycle. This includes proprietary market research and competitor benchmarking, branding, content development, and targeted digital marketing to identify and engage prospective students. Apollidon has developed a custom student relationship management (SRM) infrastructure to track student information from initial interest to graduation, enabling real-time data analytics for partners. A key feature of its service is program exclusivity; Apollidon commits to representing only one program of its kind, ensuring that all resources are dedicated to that partner without conflict of interest.
Keywords: online program management, OPM, higher education marketing, student recruitment, enrollment growth, university partnerships, tuition revenue share, education technology, edtech, student lifecycle management, digital marketing for education, higher education consulting, student outreach, program differentiation, market research, competitor benchmarking, student relationship management, distance education, academic partnerships, online learning