Apmetrix
Video Game and Mobile App Analytics.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
* | N/A | Seed | |
| Total Funding | 000k | ||
Apmetrix Analytics Inc. operates as a digital intelligence company, offering a specialized business intelligence platform primarily for the video game and mobile application markets. Founded in 2012 by Lee Jacobson and Blaise Barrelet, both veterans of the analytics and video game industries, the company was established to provide developers and publishers with more granular, real-time data. Based in the Chicagoland area with operations noted in San Diego, the firm targets a clientele ranging from game developers to Fortune 500 companies, helping them understand user behavior to improve their bottom line.
The company's core offering is a SaaS-based, multi-channel analytics platform. This system is engineered for real-time data collection and visualization, providing tools that help clients analyze player acquisition, engagement, and retention. Key functionalities include the ability to track custom in-game or in-app events, allowing for a deep dive into user interactions and behaviors. A distinguishing feature is its capability to facilitate automated engagement; the platform can send targeted messages and rewards to users based on their specific actions, fostering a more interactive relationship between the publisher and their audience. This allows for dynamic re-targeting of users to enhance their experience and increase monetization.
Apmetrix secured an undisclosed amount in a Seed funding round on September 20, 2013, with participation from investors such as Analytics Ventures, La Costa Investment Group, and KI Investment Holdings. This investment aimed to fuel the company's growth following its initial launch. The platform is designed for cross-platform utility, servicing applications on browsers and mobile devices, with a setup process that can be completed quickly. Keywords: digital intelligence, mobile analytics, game analytics, real-time analytics, user engagement, player retention, SaaS analytics, data visualization, user behavior analysis, in-app events, automated messaging, customer retention, Blaise Barrelet, Lee Jacobson, BI platform, mobile app analytics, video game data, multi-channel analytics, enterprise analytics, data collection