Apifon

Apifon is a technology company founded by Konstantinos Stroumpakis in 2014 that develops business messaging services. The company was born out of the founder's realization that a suitable direct marketing tool was missing from the market. Stroumpakis, a self-taught programmer who began coding at 14, is the company's CEO and has been recognized multiple times in Fortune Greece's 40 Under 40 list. Headquartered in Thessaloniki, Greece, Apifon also has offices in Athens, Madrid, and Cyprus.

The company operates on a Software-as-a-Service (SaaS) business model, offering its services through subscriptions and a price-per-use basis. Apifon provides a cloud-based, all-in-one mobile marketing platform that enables businesses to engage with their customers across multiple channels, including SMS, RCS, email, Viber, and other chat applications. The platform allows clients to grow their audience, create and measure multichannel messaging campaigns, and implement marketing automation to enhance customer experience and increase revenue. Key features include a drag-and-drop builder for landing pages, sign-up forms for audience growth, campaign performance analytics, and API integrations for connecting with client applications like CRM or e-commerce systems. Apifon also offers a smart failover feature that can switch from Viber to SMS if a message is not delivered.

Apifon caters to a wide range of sectors, including retail, e-commerce, banking, healthcare, logistics, and automotive. Its client base features prominent companies such as IKEA, H&M, Starbucks, Google, and IBM. Since its inception as a small team of five, the company has grown significantly, and by 2020, over a billion messages were being sent through its platform annually. Apifon has received support from programs like NBG Business Seeds and the EIT Digital Accelerator.

Keywords: business messaging, multichannel marketing, marketing automation, mobile marketing, customer engagement, SaaS, SMS marketing, Viber marketing, email marketing, RCS, lead generation, campaign analytics, API integration, customer communications, marketing platform, retail tech, e-commerce solutions, communication software, direct marketing, landing page builder