Apaly

Apaly operates as a health-tech company, providing a digital platform that facilitates direct healthcare contracting between self-funded employers and healthcare providers. The company was founded in 2018 by Dr. Jerry Beinhauer, a physician with a background in network engineering who sought to merge his passions for healthcare and technology. His inspiration for Apaly stemmed from the belief that the U.S. healthcare system often overlooks the fundamental relationship between clinicians and patients.

The firm's primary offering is its Advanced Primary Care Plus (APC+) platform, which serves as a software-as-a-service (SaaS) marketplace. This platform enables self-funded employers, who cover approximately 100 million people in the U.S., to connect their employees and families directly with a nationwide network of advanced primary care providers. The business model aims to move away from the traditional fee-for-service system, instead using a per-member-per-month (PMPM) subscription fee. This structure provides predictable revenue for providers and is designed to lower overall healthcare costs for employers. Apaly itself is not a party to the contracts but acts as the technological facilitator, distinguishing it from traditional healthcare networks.

The APC+ service offers benefits such as same-day or next-day appointments, longer visit times, and a focus on preventative care, aiming to create an experience akin to "having a doctor in the family". The platform features smart contract automation, electronic claim submission, and employee engagement tools. For employers, particularly large-scale companies with a distributed workforce, Apaly guarantees nationwide coverage and offers a cost-savings guarantee to ease financial concerns. To ensure quality, providers are vetted against a 25-point standard across thousands of locations. Initially focusing on enterprise-level clients, including several Fortune 500 companies, Apaly is expanding to serve mid-market employers. The company has secured significant seed funding, including a $2.4 million round in 2024 led by 412 Venture Fund, to scale its business operations and enhance its software platform.

Keywords: health-tech, direct healthcare contracting, self-funded employers, advanced primary care, APC+, SaaS, healthcare marketplace, value-based care, employee health benefits, digital health platform, PMPM, healthcare cost reduction, physician-patient relationship, corporate healthcare, preventative care, smart contracts, nationwide provider network, Jerry Beinhauer, 412 Venture Fund, healthcare innovation