Anyfin is a consumer credit institution based in Stockholm, Sweden, that operates in the financial services market. The company's primary service is to help customers reduce the cost of their existing high-interest loans, credit card debts, and installment payments. Anyfin does this by refinancing these debts at a lower interest rate, thereby reducing the total loan cost for their customers.

The company's business model is straightforward. Customers provide information about their existing loans, and Anyfin automatically retrieves the details. If Anyfin can offer a lower interest rate, it pays off the customer's previous debt, and the loan is transferred to Anyfin. The customer then pays less for the same loan, allowing them to pay off their debt faster.

Anyfin's services are targeted at individuals who have high-interest loans and are looking for ways to reduce their financial burden. The company makes money by charging interest on the loans it refinances, albeit at a lower rate than the customer's original loan.

In essence, Anyfin is a financial technology startup that leverages technology to provide a simple, user-friendly solution to help individuals manage and reduce their debt.

Keywords: Anyfin, financial services, consumer credit institution, loan refinancing, high-interest loans, debt reduction, financial technology, user-friendly, debt management, interest rate reduction.