Antsomi

Antsomi is a marketing technology firm operating in Southeast Asia, established to assist businesses in their transition to becoming data-driven organizations. The company was co-founded in 2020 by Serm Teck Choon, who serves as the CEO, and Dr. Dinh Le Dat, the company's Chairman. Their collaboration began in 2016, rooted in a shared enthusiasm for using data to transform businesses. Before officially launching Antsomi, Dr. Dat and his engineering team spent from 2017 to 2019 developing and refining data-related modules for large clients in Vietnam, Indonesia, and Thailand, which formed the foundational technology for their future enterprise software. The company is headquartered in Singapore, with a regional presence that includes offices in Malaysia, Indonesia, and Vietnam.

The core of Antsomi's offering is its proprietary Customer Data Platform (CDP), named Antsomi CDP 365. This platform is engineered to unify customer data from a multitude of online and offline sources, including websites, mobile apps, social media, CRM systems, and point-of-sale terminals. By consolidating this fragmented data, Antsomi CDP 365 creates a unified, 360-degree view of each customer. The platform then utilizes artificial intelligence engines to analyze this data, segment audiences, and enable businesses to deliver personalized marketing campaigns across various channels. This allows clients, such as those in retail, e-commerce, and media, to engage with customers through hyper-personalized messaging, product recommendations, and both online and in-store interactions, thereby bridging the gap between digital and physical customer experiences. The business model centers on providing this technology as a service, helping clients like Clarks and ZUS Coffee to enhance customer engagement and drive growth.

The founding duo brings a wealth of relevant experience to the venture. Serm Teck Choon has a long history in the digital media and advertising technology sectors, having served as the President of the Malaysian Digital Association and as the Malaysia Country Head for CtrlShift. His background includes significant roles at Star Media Group, where he was instrumental in developing its digital business. Dr. Dinh Le Dat is a serial technopreneur with a Ph.D. and deep expertise in big data and ad-tech. Prior to Antsomi, he founded Ants Programmatic, a notable digital agency in Vietnam, and was the Chief Technology Officer of FPT Online, a major internet company in the country. In August 2023, Antsomi secured an undisclosed amount in a pre-series A funding round led by D.A.Consortium Inc. (DAC), a strategic investor that also acts as a regional reseller for Antsomi's CDP 365. This investment is earmarked for further product development and regional expansion.

Keywords: customer data platform, CDP, marketing technology, martech, data-driven marketing, Southeast Asia, AI marketing, omnichannel marketing, data unification, customer engagement, personalization, Serm Teck Choon, Dinh Le Dat, CDP 365, marketing automation, customer 360, data activation, retail technology, first-party data, customer analytics, business intelligence, digital transformation, adtech, big data