Answerbite

Answerbite is a service that utilizes artificial intelligence combined with a human editorial team to repurpose content from event recordings. Founded in 2021 by Alejandro García-Amaya and Eric Lam, the company addresses the challenge of creating high-quality marketing materials from recorded talks at in-person, hybrid, and virtual events. García-Amaya's background in sales and marketing and Lam's expertise in artificial intelligence form the foundation of the platform.

The company's primary clients are event marketing teams and event leaders who aim to generate more revenue, leads, and engagement from their content. Answerbite targets the issue of underutilized event recordings, which can be time-consuming and resource-intensive to process manually. The service accepts various video and audio recordings, including keynotes, panels, workshops, and webinars, and transforms them into assets like blog posts, video teasers, social media posts, and detailed playbooks. The platform is designed to identify key takeaways, statistics, and quotes from hours of footage.

Answerbite operates on a per-session pricing model, with different tiers of service that include features like white-label content sales pages and dedicated content managers for larger teams. The business received a grant from the Google for Startups Latino Founders Fund and participated in an accelerator program. The company emphasizes a combination of AI for speed and human editors to ensure the final content is polished and aligns with the client's brand voice.

Keywords: content repurposing, event marketing, AI content creation, video marketing, lead generation, audience engagement, post-event marketing, digital marketing, marketing automation, event ROI, content strategy, B2B marketing, AI-driven marketing, virtual events, hybrid events, content extraction, marketing assets, webinar marketing, keynote summaries, panel discussion content