ANSWEAR.com

Answear.com S.A. is a publicly traded e-commerce company specializing in fashion, operating as an online multi-brand retailer. The company was founded in Krakow, Poland, by Krzysztof Bajołek, who serves as the CEO. Bajołek has over three decades of experience in the clothing industry, having previously founded the Artman company and created the well-known Polish brands House and Mohito, which were sold to LPP in 2008. He is also the founder of the Medicine brand. His extensive background in fashion retail and brand creation is a significant asset to Answear.com's strategic direction. The company's history began in 2011 with the launch of the answear.com online store. It was initially operated by Wearco sp. z o.o., a company established by Krzysztof and Arkadiusz Bajołek in 2012. A key milestone occurred in 2013 when the MCI.TechVentures fund invested in the company, facilitating its international expansion. The company went public with its debut on the Warsaw Stock Exchange on January 8, 2021.

The business operates exclusively through its online platform, which minimizes the overhead costs associated with physical retail locations. Answear.com's business model is centered on selling a curated selection of clothing, footwear, and accessories from over 800 global brands. The product range includes popular sportswear from brands like Adidas and Nike, denim from Levi's and Wrangler, and premium labels such as Tommy Hilfiger, Calvin Klein, and Karl Lagerfeld. In 2016, the company launched its own private label, Answear LAB, which contributes to the lower-priced product segment. The company generates revenue through the direct online sale of these products. Its primary target market consists of younger individuals, aged 20-40, with above-average incomes. Geographically, Answear.com operates in 12 European markets, including Poland, the Czech Republic, Slovakia, Romania, and Italy, with no single market accounting for more than 30% of total revenues. To enhance customer loyalty, Answear.com offers the "AnswearClub" loyalty program, which allows customers to save a percentage of their purchase value for future shopping.

The company's platform provides a vast selection of products for women, men, and children, along with a home and lifestyle accessories department. A key feature is the focus on a multi-brand offering, which provides consumers with a wide array of choices across different price points, from high-end premium brands to more accessible options. This strategy helps maintain a high average order value. Answear.com manages its own logistics from a central warehouse in Kokotów, near Krakow, and utilizes its in-house IT solutions to optimize operational efficiency and delivery speed, offering same-day delivery in some Polish cities. In a move to blend online and offline experiences, Answear.com, along with its acquired PRM brand, opened physical concept stores in Warsaw's Norblin Factory, which serve both retail and cultural functions.

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