ANS Commerce

ANS Commerce, established in 2017, operates as a full-stack e-commerce enabler based in Gurugram, India. The company was founded by Vibhor Sahare, Amit Monga, Nakul Singh, and Sushant Puri, who collectively possess a rich background in e-commerce, consulting, brand building, and operations. Their journey began after observing brands struggle with driving traffic and managing online operations, which led them to create a service that allows partners to focus on their product and brand while ANS Commerce handles the end-to-end e-commerce functions.

The firm provides a comprehensive suite of services aimed at brands looking to establish and grow their online sales. This includes the design and development of online brand stores through its proprietary platform, Kartify, which comes pre-integrated with over 60 partners for payments and logistics. The business model is structured around offering these integrated e-commerce solutions, generating revenue from services and the sale of enabled products. Its client base spans various sectors and includes established companies like ITC, Marico, and CEAT, as well as direct-to-consumer (D2C) brands.

Core services encompass performance marketing, marketplace management across multiple platforms like Amazon and Flipkart, and warehousing and fulfillment. The company's logistics solutions cover multi-category storage, inventory optimization, order processing, and returns management. This integrated approach helps brands to launch their marketplace operations quickly and efficiently. A significant milestone for the company was its acquisition by the Flipkart Group, which was announced in April 2022. This development came after ANS Commerce participated in Flipkart's tech startup accelerator program, Flipkart Leap. Despite the acquisition, ANS Commerce was to continue operating as an independent entity. However, in early 2025, Flipkart announced the closure of ANS Commerce's operations as part of a strategic restructuring.

Keywords: e-commerce enabler, full-stack e-commerce, marketplace management, performance marketing, warehousing and fulfillment, D2C solutions, online brand stores, Kartify platform, e-commerce logistics, digital retail, online sales management, inventory optimization, order processing, returns management, Flipkart Leap, e-commerce consulting, multi-channel fulfillment, brand store technology, marketplace integration, Indian e-commerce