Anova Data

Anova Data, Inc. operated as a provider of advanced analytics software for the telecommunications sector, with a history of evolution through mergers and name changes before its eventual acquisition.

The company was originally founded as Movik Networks in 2006 and also operated under the names Lyra Networks and Movik Networks Inc. . A significant milestone occurred in June 2015 when it merged with Zettics, a data analytics firm specializing in subscriber behavior insights. This event consolidated its focus on network and subscriber data analytics. The company was led by CEO John St. Amand at the time of its acquisition. On February 28, 2019, Ribbon Communications (Nasdaq: RBBN) acquired the business and technology assets of Anova Data in a deal valued at $19.1 million, which involved an exchange of 3.3 million shares of Ribbon common stock.

Anova Data's business centered on providing a cloud-native, streaming analytics platform for network and subscriber optimization and monetization. The company primarily served mobile, fixed, and enterprise network operators, including several global Tier 1 providers. Its revenue model was based on selling its software and analytics solutions to these large-scale operators. The platform was designed to shift operators from a reactive to a proactive stance by offering prescriptive insights derived from big data analytics and machine learning.

The core product was an end-to-end analytics software designed to extract insights from subscriber and network data. This technology captured usage records and performance metrics across both signaling and data planes. Key features included using predictive analytics and machine learning to manage customer experience, optimize network capacity, and generate new revenue. The platform's applications addressed functions like marketing, monetization, customer care, and network assurance. For example, it enabled operators to monetize usage and location data or gain comprehensive network views across elements, cells, and devices. The integration with Ribbon's existing Ribbon Protect platform was intended to create a combined solution for real-time communications service assurance, security, and optimization.

Keywords: Anova Data, Movik Networks, Zettics, Ribbon Communications, network analytics, subscriber analytics, telecommunications software, big data analytics, machine learning, network optimization, subscriber monetization, cloud-native analytics, real-time communications, service assurance, IP data services, John St. Amand, mobile network operations, predictive analytics, customer experience management, RAN intelligence, telecom data monetization