Anmasa
Omnichannel grocery for fresh, traditionally processed staples.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $1.1m | Seed | |
| Total Funding | 000k | ||
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Anmasa is a direct-to-consumer (D2C) grocery startup that provides freshly processed kitchen essentials. The company was founded in 2024 by Yatish Talvadia and Shailendra Upadhyay and has its headquarters in Gurugram, India. Talvadia is the former founder and CEO of Milkbasket, which was acquired by Reliance Retail, while Upadhyay founded Veggie India, a platform acquired by Milkbasket in 2019. Their experience with daily essentials at Milkbasket led them to address the more fundamental need for healthier, nutritious food.
Anmasa operates on an omnichannel business model, blending in-store experiences with the convenience of online ordering. The company has physical, experiential stores where customers can observe the food processing, building trust and transparency. This is complemented by a digital platform that offers 90-minute home delivery for made-to-order products. This strategy is influenced by retailers like Lenskart and Uniqlo, focusing on in-house manufacturing and direct sales to ensure quality and freshness.
The product line includes staples such as freshly milled flour, wood-pressed oils, freshly ground spices, and dry fruits. Anmasa employs traditional techniques like slow stone grinding to maximize nutrient and fiber retention in its flour. The target market consists of health-conscious individuals and families in India seeking transparent and high-quality food sources. The company generates revenue through the direct sale of its products via its physical stores and e-commerce platform. In August 2025, Anmasa raised $1.1 million in a pre-seed funding round to scale its operations and expand its presence, with plans to open 10 new outlets and micro-processing centers across Delhi-NCR.
Keywords: D2C grocery, omnichannel retail, fresh staples, kitchen essentials, stone-ground flour, wood-pressed oils, food transparency, grocery delivery, Indian grocery market, health food, Yatish Talvadia, Shailendra Upadhyay, Milkbasket, Veggie India, Gurugram startup, direct-to-consumer, food processing, agri-tech, FMCG, online grocery