Anicca Wellness

Anicca Wellness

Calm and Connected Anytime Anywhere By Breathing With You.

HQ location
Tel Aviv-Yafo, Israel
Launch date
Employees
Enterprise value
$680k—1m
Company register number
516208964
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investor

€0.0

round
N/A

€0.0

round
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$170k

Seed
Total Funding000k
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Anicca Wellness operates within the mental wellness sector, providing a tangible solution for stress and emotional regulation. The company was co-founded by CEO Edo Ceder and has received support from the Israeli Innovation Authority.

The core of Anicca's business is a patent-pending wearable device designed for on-the-go stress management. This device features a respiration sensor that analyzes the user's breathing patterns in real-time. In response to these patterns, it delivers calming haptic feedback through pleasant vibrations, aiming to regulate the wearer's breath without requiring them to stop their current activity. This allows users to practice stress regulation techniques in real-life situations where traditional mindfulness practices might be difficult to apply.

The wearable syncs with a mobile application that serves as a central hub for managing the device. Through the app, users can monitor battery life, adjust the intensity of the vibrations for personalized comfort, and receive real-time notifications. The application also provides data analysis, insights, and educational resources to help users understand their breathing and enhance their well-being. User studies have indicated the product's effectiveness in enhancing focus, improving sleep, and lowering anxiety.

Anicca Wellness pursues a multi-channel business model. The primary sales channel is direct-to-consumer (D2C), targeting individuals experiencing stress and anxiety, as well as those interested in mindfulness and breathing practices. The company is also exploring business-to-business (B2B) and business-to-small-and-medium-sized-business (B2SMB) opportunities. These include partnerships with somatic therapists, teachers, coaches, and dental clinics to address dental anxiety. Additionally, corporate wellness programs are a target market for preventative stress management solutions.

Keywords: mental wellness, stress management, wearable technology, emotion regulation, haptic feedback, breathing sensor, digital therapeutics, mindfulness tool, biofeedback, anxiety relief, corporate wellness, health-tech, somatic therapy, patent-pending, mobile health app, D2C, B2B wellness, stress reduction, emotional well-being, wearable sensor

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