Angstrom Sports

Angstrom Sports operates as a data-driven, sports forecasting firm, providing advanced modeling and analytics primarily for the U.S. sports betting market. Founded in 2018 by Matt Wood and Jonathan Blezard, the London-based company specializes in odds generation, trading, and risk management. The management team brings over five decades of collective experience from various sectors of the sports betting industry, including bookmaking, proprietary trading, and infrastructure.

The company's business model is centered on a B2B approach, supplying sportsbook operators with sophisticated pricing and forecasting solutions. Angstrom's core product is a platform that utilizes play-by-play, player-level simulators to generate highly accurate betting lines and facilitate zero-latency in-play pricing. This technology employs a combination of Monte Carlo simulations, Markov chains, and neural networks to predict outcomes with a high degree of granularity. The platform covers major U.S. sports leagues, including the NFL, NBA, MLB, NHL, and collegiate football and basketball (NCAAF, NCAAB).

A significant milestone in the company's history was its acquisition by Entain plc, a global sports betting and gaming group, in a deal announced in July 2023 and completed in October 2023. The total consideration for the acquisition was £81 million upfront, with potential contingent payments of up to £122 million. This strategic acquisition positioned Entain as the only global operator with a complete in-house suite of analytics, risk, and pricing capabilities for the U.S. sports market, aiming to enhance the offerings of its BetMGM platform. Prior to the acquisition, Angstrom Sports had raised $17.5 million from investors including Acies Investments, Penn Interactive Ventures, and Tekkorp Capital.

Keywords: sports forecasting, odds generation, risk management, sports betting analytics, predictive modeling, B2B sports data, in-play pricing, play-by-play simulation, US sports market, sports wagering technology, betting line generation, parlay optimization, NFL analytics, NBA analytics, MLB analytics, NHL analytics, sportsbook solutions, Entain, BetMGM, data-driven sports