Andmetics

Andmetics GmbH is an Austrian beauty company specializing in depilatory products for professionals and consumers. It was founded in 2014 by Andrea Lehner, a hair and makeup artist, along with Hannes Freudenthaler and Margot Helm. Lehner's experience in the beauty industry led her to invent the company's flagship product: patented, pre-shaped cold wax strips for eyebrows. These strips are designed based on the golden ratio to create a well-defined arch, simplifying the waxing process.

The company's business model encompasses both B2B and B2C channels. It supplies its professional line, 'andmetics professional', to salons, beauticians, and hairdressers, and also sells directly to consumers through its online shop and international retailers. The product range has expanded from eyebrow strips to include wax strips for the upper lip, ears, and toes, as well as brow and lash tints, lifting products, and various styling cosmetics. In 2019, the company secured a $1.13 million seed funding round from Raiffeisen Invest Private Equity. In April 2024, Andmetics was acquired by Doppler Holding. The company is rebranding to A.N.D. beauty in 2025 to reflect a more holistic approach to beauty care.

Keywords: cold wax strips, eyebrow shaping, hair removal, professional beauty, depilatory products, brow tinting, lash lifting, cosmetics, B2B beauty, salon supplies, brow styling, at-home waxing, Andrea Lehner, golden ratio brows, Austrian beauty tech, vegan cosmetics, cruelty-free beauty, wax strips men, lip wax strips, andmetics professional