Andata

Andata is a Russian software-as-a-service (SaaS) company that has developed an AI-based platform for marketing automation, management, and analysis. Founded in 2008 by Aleksey Birukov, who serves as the company's CEO, Andata originated from his two decades of experience in digital marketing and the need to automate processes in his own advertising agency. The initial concept gained traction and support in the Sberbank 500 Startups accelerator in 2018.

The company's core technology, "Digital Passport," creates and dynamically updates user profiles by tracking their actions across different devices and platforms. This allows for a deeper understanding of user behavior. The platform uses this data along with machine learning algorithms to automate and optimize advertising campaigns on platforms like Yandex and Google. Key features include an AI Optimizer, AI Analytics, a Data Hub, a Tag Manager, and business scenario funnels to identify weak points in processes. The system aims to increase conversions and reduce customer acquisition costs for its clients.

Andata's business model is subscription-based, with pricing tiers starting from $99 per month, designed to cater to companies of various sizes. The company serves major Russian advertisers, including Sber, Tele2, and the European Medical Center. In 2021, Andata raised $900,000 in a seed round, valuing the company at $5.9 million, with plans to use the capital for expansion into the American market. The company's legal entity is Andata LLC, located in the Skolkovo Innovation Center in Moscow.

Keywords: marketing automation, AI marketing, PPC optimization, customer data platform, machine learning, ad spend reduction, lead generation, conversion optimization, digital passport technology, Aleksey Birukov, Skolkovo, Sberbank 500 Startups, web analytics, cross-device tracking, user profiling, advertising algorithms, marketing analytics, data-driven marketing, campaign management, customer journey analysis