Andasa
Germany's largest bonus provider.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | N/A | - | |
| Total Funding | 000k | ||
| USD | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | - | - | - | 14 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
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Andasa GmbH operates as an online cashback and bonus program, providing a platform for consumers to receive monetary rewards on their online purchases. Founded in August 2007 as AdiCash GmbH in Jena, Germany, by Karsten Schneider, Kerstin Schilling, and Roland Fassauer, the company has established itself within the German e-commerce landscape. Karsten Schneider brought approximately 15 years of experience in online commerce to the venture. The company later rebranded from AdiCash and relocated its headquarters to Leipzig.
The firm's business model is centered on affiliate marketing. Andasa partners with a large network of online retailers, and when a user clicks through the Andasa portal to make a purchase from one of these partners, Andasa receives a commission. A significant portion of this commission is then shared with the user in the form of a cashback bonus, which is credited to their Andasa account as cash, not points. The company generates revenue from the portion of the commission it retains. This model allows participation in the program to be free for consumers.
The core service is a cashback platform that aggregates offers from thousands of online partner shops. Users can browse these shops through the Andasa website or mobile app, and upon making a purchase, a percentage of the net value of the goods, typically around 2%, is returned to the user. The platform also features special deals and coupon codes for additional savings. A key feature is the option for users to apply for a co-branded Mastercard Gold credit card, called the Andasa Card. This card allows users to earn additional cashback on all purchases made with it, both online at partner shops and offline at any Mastercard acceptance point worldwide. Cashback can be paid out once a user's account reaches a threshold of 30 euros.
Keywords: cashback program, online shopping rewards, affiliate marketing, bonus program, e-commerce platform, customer loyalty, online coupons, discount shopping, money back, retail partnerships, shopping portal, consumer savings, Andasa Card, Mastercard partnership, online deals, user rewards, German e-commerce, commission sharing, online retail, consumer finance