Anchor

Anchor operates as a managed marketplace in the recreational boating industry, distinguishing itself from peer-to-peer rental platforms by offering a comprehensive, end-to-end solution. Founded in 2016 by CEO Zach Hatraf, the company was born from a personal tragedy; Hatraf's best friend was killed in a drunk boating accident, which motivated him to dedicate his career to improving water safety. Before establishing Anchor, Hatraf started his first business at 23, a captain-for-hire service called "He's Your Captain," which he grew for over four years.

The company's platform is designed to connect private boat owners with individuals seeking to rent yachts and boats, complete with licensed captains and crew. This model addresses a gap between simple peer-to-peer sites and traditional chartering by providing a higher level of service and management for boat owners. For clients, Anchor offers a streamlined process to browse, compare, and book luxury yacht rentals for various durations, supported by a dedicated charter expert to customize the experience. The business targets boat owners who wish to monetize their vessels and renters looking for safe and accessible boating experiences without the burdens of ownership. Revenue is generated through a commission-based model, charging a 15% commission on the retail charter amount and a 20% commission on additional fees. Creating a listing is free for boat owners, with no monthly fees or long-term contracts required.

A key feature of Anchor's service is its optional omni-channel management for boat owners. This allows a listing on Anchor to be distributed across more than 50 other third-party booking sites like Boatsetter and GetMyBoat, with Anchor managing all the channels through a centralized calendar. This strategy aims to maximize a vessel's exposure and booking potential in a competitive market. The platform also emphasizes safety and regulatory compliance, positioning itself as a U.S. Coast Guard-friendly solution that empowers entrepreneurs while ensuring safety on the water. The company has secured $2.55 million in funding over two rounds, with the latest being a $2.5 million Seed round in August 2021 led by Silverton Partners.

Keywords: boat rental, yacht charter, managed marketplace, recreational boating, marine tourism, peer-to-pier rental, charter management, boating safety, on-demand boating, boat sharing