Anametrix
A real-time, cloud-based solution to present a holistic view of the effectiveness of paid, owned and earned media (poem).
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
Anametrix operated as a developer of enterprise analytics software, founded in 2009 and headquartered in San Diego, California. The company was established by the team behind the web analytics firm WebSideStory, including its founder Blaise Barrelet and former system architect Anders Olsson, who served as co-founder and CTO. Pelin Thorogood, who had previously been the CMO at WebSideStory, served as the CEO of Anametrix, leveraging her extensive experience in data and analytics. This founding team's journey reflects a deep-seated expertise in the analytics space, transitioning from one successful venture to address more complex data challenges.
The firm's core business was providing a cloud-based, multichannel marketing analytics platform via a Software as a Service (SaaS) model. This platform was designed to help marketers, publishers, and agencies unify and make sense of disparate data sets. Anametrix enabled clients to integrate and correlate information from a multitude of online and offline sources, such as web analytics, social media, CRM systems, and internal business intelligence, into a single environment. The business generated revenue by providing subscription-based access to this high-performance data management and visualization tool.
The Anametrix product allowed users to analyze and visualize consolidated data to identify trends, hidden correlations, and actionable insights. Its platform offered features like real-time dashboards, historical reporting, predictive analytics for forecasting, and scheduled report delivery. A key selling point was its ability to provide a holistic view of the effectiveness across paid, owned, and earned media, enabling clients to optimize marketing spend and personalize customer experiences. After winning multiple awards in 2014, Anametrix was acquired by Ensighten in October of the same year to be integrated into their Agile Marketing Platform.
Keywords: marketing analytics, data integration, business intelligence, SaaS, multichannel analytics, predictive analytics, data visualization, web analytics, campaign tracking, customer data platform