Analytics IQ

AnalyticsIQ is a data analytics company that specializes in creating predictive data products by blending cognitive psychology with data science. The company serves marketers and data scientists who need reliable and actionable data to launch targeted campaigns, build better models, and create data-driven products. Operating in both B2B and B2C markets, AnalyticsIQ provides a comprehensive 360-degree view of individuals at home and at the office. The business model revolves around offering proprietary audience segments and predictive analytics that reflect rapidly shifting trends, behaviors, and economies. AnalyticsIQ makes money by selling access to its data products and analytics solutions, which help clients achieve their data-driven goals. The company also offers a data shop on a data streaming platform, expanding its reach and accessibility.

Keywords: predictive data, cognitive psychology, data science, targeted marketing, B2B, B2C, audience segments, data-driven products, analytics solutions, proprietary data.