Amplifinity

Amplifinity, founded in 2007 by Richard Beedon, operated as an enterprise software and SaaS company specializing in referral automation. The idea originated from Beedon's experience as an IBM sales representative, where he successfully used a manual referral system to become a top salesman. This led to his vision of transforming that concept into an automated enterprise platform to help major brands execute successful referral strategies. Based in Ann Arbor, Michigan, the company developed a platform designed to automate and manage referral programs, turning clients, partners, and employees into a consistent channel for lead generation and customer acquisition.

The company's business model was centered on its SaaS referral automation platform, which enabled business-to-business (B2B) companies to drive revenue growth through structured, sales-enabled referral programs. Serving mid-to-enterprise-sized companies, Amplifinity's client roster included prominent names like ADP, Citrix, and ADT. The platform was offered in several plans, including Base, Pro, and Enterprise, with pricing available upon request from the vendor. A significant milestone for the company was its acquisition by Impartner, a leading Partner Relationship Management (PRM) solution provider, in August 2019. This acquisition was a strategic move to formalize the management of non-traditional "shadow channel" partners, a rapidly growing segment in the market.

Amplifinity's core product was a robust referral tracking and management software suite. The platform's features included customizable referral program setup, automated tracking and reporting, reward and incentive management, and seamless integration with major CRM and marketing automation systems like Salesforce, Hubspot, and Marketo. It provided tools for sales teams to recruit advocates, enter verbal referrals, and manage lead assignments. The software also addressed operational needs such as tax compliance for advocate rewards by automating the collection of W-9 forms. A key benefit for clients was the platform's ability to deliver high-quality leads that converted at a significantly higher rate than industry averages. The acquisition by Impartner integrated this technology into a broader PRM solution, creating a comprehensive toolset for managing all types of partner relationships.

Keywords: referral automation, partner relationship management, lead generation, channel sales software, customer advocacy platform, incentive management, SaaS, B2B marketing, sales automation, referral tracking, shadow channel, customer acquisition, partner marketing, enterprise software, referral marketing, demand generation, brand advocates, CRM integration, revenue growth, lead management