Amplifi

Originally founded as Amplifi.io in 2013 by Kenneth Garff, the company now operates as Pattern PXM following its acquisition by Pattern in February 2022. Pattern PXM functions as a comprehensive Product Experience Management (PXM) platform, combining Product Information Management (PIM) and Digital Asset Management (DAM) into a single, unified solution. The firm's business model is centered on providing a Software-as-a-Service (SaaS) platform to brands, with subscription plans starting at a significant annual investment.

The platform is engineered for e-commerce businesses, retailers, manufacturers, and brand owners, enabling them to manage and synchronize product content across a multitude of digital channels and global marketplaces, such as Amazon, Tmall, and Walmart.com. By centralizing product information and digital assets, the service ensures brand consistency and data accuracy, which is critical for accelerating time-to-market for new products. Clients include notable brands like Skullcandy, Roland, Toshiba, and Targus.

Pattern PXM integrates artificial intelligence to automate the indexing and optimization of product content for enhanced search visibility. Key features include AI-driven recommendations to correct content gaps, tools for bulk search customization, and the capability to create tailored content for different regional markets. The platform facilitates the distribution of product data to various channels and provides API access for integration with ERP systems. Ultimately, Pattern PXM's value proposition lies in its ability to help brands control their narrative across diverse e-commerce landscapes, optimize digital content for conversion, and measure media consumption to inform strategy. Keywords: Product Experience Management, PXM, Product Information Management, PIM, Digital Asset Management, DAM, Kenneth Garff, Pattern, e-commerce content, data syndication, omnichannel marketing, brand management, digital supply chain, marketplace acceleration, content optimization, AI content analysis, product data management, digital asset distribution, e-commerce technology, retail content management