Amocare
Premium, natural products for intimate wellness and hygiene.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $400k | Seed | |
| Total Funding | 000k | ||
Amocare is an internet-first wellness brand specializing in natural and effective products for personal and intimate hygiene. Founded in 2023 by Prabhat Maheshwari and Neeraj Sehgal, the Gurugram-based startup aims to address lifestyle-related intimacy concerns through scientifically formulated solutions that blend nature and science. The company operates as a direct-to-consumer (D2C) e-commerce business, selling its products directly from its website, amocare.com.
Amocare's initial product line includes gummies, effervescent tablets, and topical items like washes and lubricants, designed to enhance overall well-being for both men and women. The company emphasizes its commitment to high-quality, natural, plant-based ingredients and transparent, holistic wellness. Products are designed to be free from harmful additives, with a focus on safety and efficacy.
In November 2023, Amocare secured $400,000 in a pre-seed funding round co-led by FAAD Network and AngelBay Holdings. This capital is intended to scale business operations, further product development, build brand trust, and increase customer awareness. The company has stated its ambition to expand into international markets, including Eastern Europe and the UK, through strategic investors.
Keywords: intimate wellness, personal hygiene, natural products, wellness brand, direct-to-consumer, e-commerce, lifestyle products, health supplements, personal care, scientifically formulated, plant-based, holistic wellness, gummies, effervescent tablets, lubricants, hygiene washes, men's performance, women's performance, de-stress supplements, Indian startup